
Popcorn business in India is a great way through which one can walk on the path of entrepreneurship. As popcorn is an easy-to-digest, airy, and scrummy snack, many people prefer to have it while watching movies, sitting in the restaurant, in the offices, as well as in fairs.
Popcorn is a healthy snacking option and leading foodstuff in the sphere of entertainment and comfort. Popcorn is high in fiber, low in sugar and fat and has also attained prominence due to its nutrient-rich value. Vitamins and minerals such as vitamin K, vitamin A, and calcium are present in air-popped popcorn. Popcorn has been labelled as economical and wholesome food.
The miraculous popcorn is capable of boosting romance in the life of young couples. Sharing popcorn is all about sharing the love. Nowadays, people prefer to have popcorn while watching stage shows and movies. One of the most significant advantages that popcorn business owners enjoy is that it’s a business of all seasons. Thus, the demand graph always shows an upward or even balanced trend.
The cinema has witnessed a major transformation, be it from black and white screen to 3 D. However, the tradition of consuming popcorn during movie time is a must even today. Are you looking for a lucrative small-scale business option? If yes, commence your popcorn business in India and mint a good amount of money in return for less investment.
The market for popcorn in India is all set to flourish at a CAGR of about 15% during 2018-2022. Due to the increasing number of multiplexes as well as the soaring popularity of popcorn, small-scale business enthusiasts are striving to commence a popcorn business in India.
If you are aiming to start a popcorn business in India, you must follow the points showcased below-
At an initial level, license from the local authority is enough to commence the popcorn business in India. But later on, other license and registration will be required after the earnings would accelerate.
Given below is the list of licenses and registrations that can be a requirement for your business in the future course of time.
1- You can get your growing business registered with the Registrar of Companies.
2- As it is a food-related business, you should acquire an FSSAI Food License/Registration.
3- You may look for obtaining Trademark Registration by your brand name.
4- You must acquire the GST Registration as well.
5- You would have to apply for MSME Udyog Aadhaar Online Registration.
You must look for good suppliers in order to acquire raw materials of supreme quality. You can search on the internet about the raw materials used in making popcorn. Make a list that must include suppliers in your region.
The raw materials required for commencing a popcorn business in India are mentioned below-
High-quality Corn
Corn is the chief raw material in the preparation of popcorn. That’s why it’s important to look for the best suppliers who can provide you the top quality corn without compromising with the quality. There are suppliers who arrange corns from foreign countries. Such suppliers ensure corn better in terms of quality.
Trio of Salt, Sugar, and Butter
These ingredients act as the taste enhancer in the popcorn. You need to look out for a local supplier who can deliver them in a substantial volume. Proceed ahead for a price analysis exercise and make comparison between the offerings made by the suppliers. Give your nod to a supplier with the level-headed price with flawless quality.
Other Ingredients
By adding flavours of numerous types, spices, as well as colours, you can easily prepare different variants of popcorn. Enhancing the flavour of popcorn won’t be an uphill task. All you need to do is to invest your creative part. Preparing a blend of your popcorn with caramel or aromatic flavours would enrich the quality of popcorn. Mixing is not enough; maintaining the accurate proportion while mixing matters the most.
Although the popcorn business in India is a game of small capital and limited expenses, there are few resources that are termed mandatory in this segment of the business. These resources can play a valuable role in accomplishing handsome profits. A significant and crucial portion of your capital will be engrossed in purchasing the machinery or equipment. As the popcorn manufacturing business is a small-scale business, there is no need to reach banks and other financial institutions for financial support. You should try to manage your finance-related needs by utilizing your financial resources, or you can take help from your family members, relatives, as well as friends.
Based on the business scale, the cost of the popcorn machine varies, starting from Rs. 10,000 to Rs. 1 lakh.
Resources |
Amount |
Popcorn Machine |
Rs. 10,000 – Rs. 1,00,000 |
Raw Materials |
Rs. 10,000 |
Packaging Costs |
Rs. 10,000 |
Miscellaneous Costs |
Rs. 10,000 |
Before commencing the popcorn business in India, you should pick a unique brand name to hold a major chunk of the customer base and retain the customers in the long run. After starting the business, you must go for brand promotion and focus on activities related to the promotion of your brand. Brand promotion is beneficial in setting a business apart from its rivals in the market. The successful implementation of a brand promotional campaign would lead to an increase in sales.
All small-scale businesses & medium-scale businesses must understand the worth of promotional and marketing strategies. A well crafted promotional strategy ensures profitability and long-term success. It’s a way through which brand awareness will be done to strengthen your customer base.
At Aatmnirbhar Sena, we are rendering a supportive environment to enhance the skillset of business enthusiasts who are striving to prove their mettle in the world of entrepreneurship. Also, we are granting capital assistance to small-scale business owners and playing our significant part in the expansion of the popcorn business in India. We believe in creating the roadmap for future corporate leaders and self-reliant entrepreneurs in different domains.
At Aatmnirbhar Sena, we are continuously encouraging female entrepreneurs of the nation and acting as their mentor so that they can also take their businesses to new heights in the forthcoming period. They will be getting business and compliance-based training to uplift their businesses. Those who are willing to commence their popcorn business in India can bank upon us for any form of assistance.
The popcorn business in India is a recession-proof business. The future seems to be promising for business enthusiasts who are planning to commence popcorn making business in India. The popcorn snack is prevalent among folks of all age groups. Popcorn is the ultimate happy food that has seized a permanent spot in the heart of people all over the world. At Aatmnirbhar Sena, we are all set to help you in starting a popcorn business in India.