MSME Market Development Assistance is operated under the Ministry of Commerce to encourage MSME exporter and overseas access market. Micro, Small and Medium enterprises have played an essential role in the economy of India. MSME is a highly vibrant and dynamic sector of the Indian economy. It has contributed immensely in employing masses and at low capital cost. It is the backbone of the Indian economy and is complementary to the large industries and aims to enhance the country’s socio-economic development. However, changing global economic patterns has thrown immense challenges on the way of MSMEs.
On the one hand, where new avenue is open for MSMEs in enhancing productivity, it raises the obligation to upgrade their level to meet the competition at a global level. MSMEs are missing out on a few essential tools to carry out their business efficiently. We shall discuss the MSME Market Development scheme that can prove to be beneficial for improving the business.
MSME Market Development Assistance is one of the essential tools for business development. The scheme has helped a lot in triggering the growth and survival of MSMEs. Marketing is anytime the most critical factor for any business enterprise. MSMEs have a scarcity of such workforce that can openly handle their respective enterprises’ marketing, whereas, MSME does not have these resources at their command. As a result, they need the aid and support of specific institutions for enhancing marketing strategy.
The need of the hour at the current scenario is to provide assistance and support to the MSME sector (including service sector), with particular emphasis laid upon rural and micro-enterprises, through appropriate measures to strengthen them for turning the challenges into opportunities and aiming for new heights. The medium enterprises are included as the target beneficiaries under the scheme, yet, special attention needs to be given to the market research of micro and small enterprises worldwide.
MSME Market Development Assistance aims at the following:
Individual MSMEs or individual associations are eligible for MSME Market Development Assistance Scheme.
Following financial gains shall be availed by the entrepreneurs of MSMEs:
Applications/proposals seeking help or assistance under the MSME Marketing Development Assistance should be submitted to the Branch Manager of the nearest office of the NSIC equipped with all the details and justification in support of the application.
As an Aatmnirbhar Sena, we are putting our best in availing the best assistance to the budding entrepreneurs who are willing to grow their business under the current scheme. We are adamant in providing round the clock assistance to MSMEs who want to benefit from the plan and make it a successful venture. We shall assist the enterprises with all the necessary steps required to make their business grow. We have been conducting multiple workshops, conferences, professional development classes, etc. for those young entrepreneurs to make them aware of every detail of the current scheme.