Marketing Communication as a basic tool: Irrespective of their strength, type of structure, every business establishment has been severely affected by the curse spread by Covid-19. Like any significant threats that have been imposed in the history of human civilization, it will take time to overcome the implications unleashed by the Pandemic on an emerging economy of India. With the entire economy of our country coming to a standstill, all dependent industries have suffered severely. Certain vulnerable sections of society have suffered job loss, unemployment, poverty, business shutdowns, etc. The government has been hyperactive in restoring the conditions of the industries and affected people by launching Aatmnirbhar Scheme & initiating various schemes, reliefs, and exemptions. Also, being the active member and right hand of the self-resilient scheme of the Government, we as an Aatmnirbhar Sena is determined and diligent in providing a platform for the affected individuals to showcase their skills and achieve their goal.
The best way one can contribute to the economy is by actively participating in the same. Small business enterprises act as powerful engines and contribute to the foundation of economic growth. Often experts label small businesses and enterprises as ‘growth engines.’ Business organizations and related industries have played a crucial role in the country’s development by providing a plethora of employment opportunities.
However, is it enough on our part to provide employment opportunities to the budding entrepreneurs? The answer is No. Our role as an Aatmnirbhar Sena is not only limited until here. As mentors, we have to mould them accordingly and make them capable of grasping their dreams of running a successful business organization by bringing them closer to all the necessary factors for the day-to-day running of successful business plans.
Marketing Communication training- A business might have excelled in producing terrific goods, but success lies in the ultimate factor of how many customers you managed to secure who are relying on you rather than any other organization for the products. Growth in business comes down to the ability to sell. Innovative ideas, a thorough understanding of consumer behaviour and progressive communication combine to bring about sales success. Marketing & Communication is a promotional tool that brings about a change in the mindset of young entrepreneurs and brings them closer to the real world of competition. This tool acts as a stimulus that triggers the decision-making process in budding entrepreneurs.
With this, we shall have a quick look at the advantages of Marketing Communication in the current scenario.
Creating a strategic vision – Marketing Communication training changes the outlook of the earnest entrepreneurs, and they explore new ways of growing the company’s revenue. This sort of training program shall enhance their skills for new opportunities and create strategies for the company to take advantage of them.
Promoting brand awareness- The crucial factor is to make the customers aware that the company exists and what it sells. Where customers see the advertisement and promotion strategies in a repetitive mode, their interest is drawn towards that particular product.
Attracting skilled talent- With the growth of any company, they continuously need to attract the best talent. In a way, communication helps make the employees realize that it is the best place to work and carry out business.
Keeping the investment community informed- Marketing & Communication is the best way to announce any new launch of products, mergers, joint ventures, etc. Besides creating general awareness, it also alerts the investors and their community of what they are up to.
Public Relations- This is necessary to ensure how the business enterprises maintain a relationship with various “publics” or people who have a stake or are affected directly or indirectly by the business. Marketing & Communication is one such factor that keeps them tied up and well informed.
Increased profits for the organization- Marketing & communication results in increased customers, which eventually results in increased business and more profit. For startups and small enterprises, opting for personal selling goods is cost-effective and time-efficient.
Marketing & Communication has become an integral part of the social and economic system. Businesses ranging from Multinational to small business enterprises rely on the Marketing & Communication Strategy for their growth. Hence, inculcating this crucial factor in the mindset and day to day business of young entrepreneurs is the need of the hour and our foremost duty as an Aatmnirbhar Sena.