The vocal for the local campaign is reviving Indian brands in the current scenario. While addressing the nation amid the lockdown, Prime Minister Modi announced an economic package worth Rs 20 lakh core and laid focus on making India a ‘self-reliant’ nation. To achieve this objective of ‘self-reliant’ nation, he urged people of the country to promote vocal for local campaign. The campaign can be considered as an addition to the ‘Swadeshi Movement’ idea, which was brought up by some great freedom fighters of the country, including the Father of the Nation, Mahatma Gandhi.
To achieve the objective of ‘Aatmnirbhar Bharat,’ the government wants products not just to be made in India, but also in promoting local brands, manufacturing, and supply chains. Vocal for Local campaign has brought out the significance for our local brands to have a global presence. The campaign came as a great support to small local businesses in this atmosphere of uncertainty. However, the vocal for local campaign to make India a ‘self-reliant’ nation can be successful only with the participation and dedication and cooperation of every citizen.
Vocal for Local Campaign is Making Startup and Business Owners Optimistic
Prime Minister Modi’s Vocal for Local campaign brought optimism among Indian brands using this opportunity to prove their brands’ mettle at the global stage. Big Indian brands promptly changed their marketing strategies and started focusing on ‘Indian and indigenous’ as big themes. MSMEs are expected to reap significant benefits. The financial stimulus package of worth Rs 20 lakh crore announced by the Prime Minister unveils measures that directly benefit the MSMEs. It will help MSMEs to establish their reputation.
PM Modi’s call of being ‘vocal for local’ aims to expand the country’s start-up ecosystem. The plan is to create more local brands and take them at a global stage. For brands to have a global outreach, technology will also play a key role. The most feasible way for local brands to reach a bigger audience will be through digital marketing. Digital marketing will help local brands to promote themselves globally and create linkages between the producers and the consumers. Companies like Bisleri, Patanjali, Amul, has already figured the concept of promoting Swadeshi. Now is the time for enthusiastic entrepreneurs to learn the ‘Vocal for Local’ advantage.
In his address to the nation, Prime Minister Modi appealed to citizens to use Indian handlooms and handicrafts to benefit local artisans and weavers. The more the world is aware of Indian handlooms and handicrafts’ richness and diversity, the higher our local artisans and weavers will benefit. To further this Vocal for Local campaign, our organization Aatmnirbhar Sena will also be joining hands with our local brands and budding entrepreneurs intending to achieve the objective of ‘self-reliant’ India. From financial assistance to skill development training sessions, we will help aspiring entrepreneurs in every possible way. To make India’ self-reliant,’ it is essential for new business ideas to surface and eventually mark the global stage. Aatmnirbhar Sena will guide aspiring entrepreneurs through their business journey and help them take their brand worldwide.
