Customer Service Training: With the Covid-19 crisis, fundamental changes in India’s economy, consumer behaviour is knocking off the companies entirely. The crisis is affecting businesses and society, which has led to dramatic changes in how customers behave. The government of India is taking all required and possible steps to mitigate the threat imposed by Pandemic under the Aatmnirbhar Bharat Scheme, which gave a clarion call for the Self-reliant India movement and promoted the use of local goods instead of depending upon imported goods. Following the call of the Hon’ble Prime Minister, we as an Aatmnirbhar Sena contribute equally in restoring the deteriorated condition of vulnerable sections of society by providing the scope of employment and means of livelihood.
However, securing the means of living is not enough for budding entrepreneurs; we continuously need to monitor the implementation of the economic package & provide the proper framework to achieve their targets by providing skill training, mentorship programs, etc. We mainly focus on long-term reforms in the growth-critical sector to make them globally competitive and attractive. The most critical component of carrying out successful business is observing customer behaviour and enhancing their skills for customer service.
Customer Service Training
Customer service is a collective set of duties, policies, and responsibilities that govern how entrepreneurs and their employees deal with customers. It circumscribes everything from how you greet your customers, aid them in buying useful and affordable products, handling service complaints, and back up your products or services. Customer service is all about making assured that your customer feels valued, treated justly, and appreciated by your business. Customer service is an important ingredient of day to day business chores since it retains more customers and wrenches out more value from them. By providing outstanding customer services, business retrieves customer acquisition costs and embeds a seed of loyal following. In short, happy customers lead to more growth, sustainability & money.
“If we don’t take good care of our customers, someone else will.”
Specific undeniable reasons as to why customer service acts as a backbone for any business enterprise includes:
- Customer retention-Retaining old customers are much more affordable than customer acquisition.
- More customer leads to more revenue– Revenue dictates every business decision. The most important reason why customer service is necessary for a business is that it co-relates to revenue.
- Positive reputation- Happy customers often lead to a better reputation that automatically leads to better growth of the business.
- Increases in customer lifetime value (CLTV) – CLTV refers to the number of money customers bring in to the Company. Hence, CLTV improves with better customer services.
- Strengthen the Company’s culture- Improvised customer services in a way that nourishes the Company’s working environment.
- Soaring Brand awareness- With up to date customer services, those businesses with the best brand awareness get all the fame and fortune. Positive customers play an essential role in brand awareness.
- Cutting down marketing expenses-Marketing spend lessens down with happy and positive customers. In a way, customers become marketing representatives.
- Business longevity– How long the business shall survive depends more or less on the satisfied customers and services related thereto.
Customer is the essential factor in any big or small business; he is not dependant on the entrepreneur; instead, business depends on them. He is never an interruption in the business but the whole purpose of it. He is never an outsider but a part of it. Business is not doing a favour by serving him, but they favour allowing them to do that.
Consumers are willing to spend 58% more on a business enterprise that has outstanding customer service. 74% of consumers have spent more money due to good customer service and after-sale services. On average, loyal customers are worth up to ten times as much as their first purchase or buying of products.
Effective Customer Service Training Will Propel the Business Forward
Customer service training is a step-by-step development plan that plays a significant role in growing and sustaining a business. As an Aatmnirbhar Sena, we are leaving no stone unturned in training the budding entrepreneurs on customer service policies. We are at the forefront in conducting sessions to guide them well in the process throughout. We are also trying to make customer service training an ongoing part of the Company’s professional development program. The earnest entrepreneurs and their staff are continuously urged to improve their games. Another method to gauge the service level is to conduct the survey. Hence, we are planning to conduct seminars and conferences and invite customers for interactive sessions between customers and the entrepreneurs to review compliments and flaws and look for mutual threads that can be addressed and looked upon.
