Bindi Making Business in India: A Craft of Creativity

Are you planning to commence designer bindi making business in India? Are you aiming to ride your business on the chariot of creativity and passion? If yes, you are in the right place.

In the market, several types of bindis are available. The reason behind the soaring demand for a bindi manufacturing business is the change in the preference of a major chunk of the female population. In recent time, women have started purchasing decorative designer bindis with different colours and attractive looks. The bindi has been approved as a significant product in rural as well as urban regions of the country. 

The best thing associated with bindi making business is that it requires a small capital investment, and this form of business can be initiated from home. This business is perfect for those small-scale business enthusiasts who are endeavouring to initiate their business journey with limited capital.

Is Opting for Bindi Making Business a Wise Decision?

Bindi is a piece of velvet cloth that is available at different rates. Opting for a bindi making business is a wise idea as it holds loads of potential in the Indian market. Indian women believe that putting bindi on the forehead enhances their beauty and grace and improve the charm of their face. Be it any traditional dress from lehenga, saree, salwar suit to Anarkali, bindi acts as a charm booster on the centre of the forehead. Bollywood actresses have brandished bindis, and thereby, they have lured new age chicks, including unmarried girls and school goers, to wear bindis on their forehead. The craze for bindi making business in Kolkata is on another level.

As everyone is too conscious about looks and physical appearance holds the leading position in the lives of most people, giving the nod to the bindi making business would be a wise decision. As the price of the bindi is low and is highly affordable, people just observe the notable features of the bindi and buy it if the bindi looks eye-catching and highly appealing. Also, it’s a business of low investment and high returns.

There is no rental area or separate space required for running bindi making business, and thus, it also falls under the category of home-based business. Therefore, if you are not capable enough to make a huge investment in commencing your business, this business is for you.  

Stepwise Guide to Follow in order to Start this Business

Bindi making business is a perfect opportunity for moms, ladies, and housewives, especially those who are willing to mint additional money from home. 

Given below is the stepwise guide that must be followed in order to commence bindi making business in India-

Registration and Licenses Required concerning Bindi Making Business

The various registration and licenses required for running bindi making business in India are given below-

Business/Firm Registration

• If you are aiming to commence a small scale business venture with a low budget or limited capital or initiating your business as a one-man company, then you must register as a proprietorship firm.
• If you are willing to commence your business venture as a partnership firm and carry on partnership operations after generating good returns and sound progress of your business, then you must register as LLP or Private Limited Company.

GST Registration

If the turnover of your business moves beyond the specified threshold limits, you must march ahead for GST registration.

Pollution Certificate

You need to take a pollution control certificate if you think that your business can generate pollutants such as fly ashes, chemical waste, medical waste, smoke emissions, etc. Pollution certificate is not mandatory in case of bindi making business. However, you may take this certificate if you want. By drafting an application to the respective State Pollution Control Board, you may acquire a pollution certificate/license and take further steps to establish your business.

Trade License

Apply for a Trade License if you are all set to commence your bindi making business in India. You would have to make an application at the first step & submit the same to the concerned municipal corporation. In addition to this, you must attach all the required documents. Rules & regulations with regards to the issuance of Trade License vary from state to state.

Trademark Registration

As you want to establish your bindi brand, you must be endeavouring to give it a unique identity. Go for Trademark Registration and secure your bindi brand name.

Raw Materials Required

• One of the most significant raw materials needed for bindi manufacturing is velvet cloth.
• Other major raw materials required in this form of business are adhesive, beads, glue, precious stones, as well as other consumables.
• These raw materials are classified under decorative items. On the basis of the value of raw materials in the market and the efforts that you invest in composing them, you will be able to fix the price of the bindi.
• For special occasions, you can meet the demand of your customers by creating customized bindi for them.
• Usually, the constituents of this form of bindi include precious as well as semi-precious stones.
• You may arrange your raw materials based on the type and pattern of bindi that you strive to produce.

Bindi Making Raw Material: List in Brief

The list of bind making raw material consists of-

Area Requirement for Bindi Making Unit

• Bindi making falls under the category of Home-based business.
• It’s easy tocommence this business from home, which also helps you to save a significant sum of money that you can pay for a separate rental place for running your business
• In order to do bindi making business, the minimum required area is 500 square feet.
• Around thousands of people are running their bindi business from home.
• It’s better to use your own place instead of using rent area for doing business.
• There are a few restrictions from the government to commence bindi making business from home, but such restrictions are very less and won’t affect the smooth flow of your business.
• Running this form of business is possible with the support of family members. There is no need to hire external manpower from outside the family circle as family members are the most bankable ones, and money also won’t go anywhere.
• The core benefit of a home-based business is that managing time won’t be a big deal.  However, you would have to balance time utilization between business and your family members.

Bindi Making Business: How to Make Bindi at Home?

Making bindi is not an uphill task. It’s easy as well as simple as it requires less process. There are two simple ways to start this simple and complexity-free designer bindi making business in India.

The two ways are showcased below-

• Create designer bindi by taking the help of hand tools
• You can use small machines for bindi making

However, it’s a suggestion that you must use hand tools at the initial level to commence this business. You may proceed ahead for machine operation after your business starts witnessing an upward trend. You can easily make bindi at home.

Bindi Production

Bindi production is categorized into two segments-

• Punching Unit
• Printing Unit

In the market, a wide array of machines are available that would turn out to be helpful in the production of the bindi. The price of the machines varies in the market depending upon their usage and requirement in the market as well as operation output. Go for the machine that meets your bindi production requirements.

Notable Bindi Making Machines in Demand

Some well-known bindi making machines in demand are-

• Bindi Cutting Machine
• Bindi Printing Machine
• Adhesive Coating Machine
• Punching Machine
• Drying Machine
• Hand Tools
• Packaging Machine
• Electrical Motors, Dyes, and more

Bindi Making Process: Step-by-Step Guide

The stepwise guide concerning the bindi making process is depicted via the infographic shown below.

• At the first step, by using the cutting machine, a velvet paper of awesome quality is cut down as per the punching machine’s feed material size.
•  Bindi Punching takes place with the aid of a punching machine where the quality-rich velvet paper punches into several shapes.
• The trend of the fancy bindi is gaining momentum in the modern scenario.
• Nowadays, women are opting for the right bindi that would help them in mesmerizing folks with their looks and gracious value.
• The printed design or stones on the bindi upgrades the look and increasing the appealing value of bindi.
• By using a printing machine, such a type of design gets printed on the bindi.
• On the other side of the bindi, the adhesive material will be applied.
• The adhesive must pass via the hot air chamber as it will be helpful in drying the adhesive.
• On the basis of customers’ need, bindi would pass the packaging process.

Marketing Master Plan to Boost Bindi Making Business in India

• Effective marketing strategies would help reach and interact with your target audience either physically or digitally.
• In order to accelerate the pace of your bindi making business in India, you must know the masterstrokes that would help you boost your business in no time.
• Are you commencing your business without any well-devised plan? If yes, then you will be in shackles of troubles and failures.
• It’s important for you to gear up with a proper plan in order to usher your business on the right path.
• Identify your target demographics and serve the needs of your audience.
• When it comes to business, timing plays a vital role.
• Consistent and constant attention to your business would yield fruitful outcomes.
• You must try to add an authenticity factor to your brand.
• By making your brand authentic, you will be able to determine the unique selling point and attracting the right segment of the audience would become a possibility.

Bindi Making Business: Marketing Strategy

Bindi Retail Market

• Break the wall of the communication gap and communicate with retailers as well as local shops who lend you support in selling bindi.
• When it comes to presenting your brand to the customers, a retailer is likely to lend you support regarding this. 

Bindi Online Market

• You may proceed ahead for registering your bindi making business on B2B websites such as Exportersindia, Indiamart, Alibaba, and others where you may think of selling your products on bulk orders.
• You must look for getting your business registered on B2C websites such as Flipkart, Amazon, and others, where you can take further steps to sell your products to the customers directly.

Bindi Wholesale Market

You also have an option to sell your bindi in the wholesale market of your city.

Ramping up Branding Exercise

• Most of the small business enthusiasts feel that branding is a costly affair, and branding exercise is only for giant players in the market. Well, it’s not at all true.
• All businesses must understand the importance of branding, and they should try to evolve themselves as a brand instead of just being tagged as businesses.
• Branding is all about winning the trust of customers. If your bindi business name would be able to grab the attention of folk due to its uniqueness, then the progress of your bindi making business in India will be a surefire thing. 
• You must create a memorable logo before initiating your bindi manufacturing business, as it will be easy for customers to retain the image of your logo for a long time.
• Your logo reflects the message and purpose associated with your brand.
• Having a strong and reliable brand is necessary for employee morale and also plays a significant role in boosting productivity.
• You must keep in mind that your brand should align with the needs of your customers.
• Effective branding exercises would turn out to be advantageous for your bindi making business and would eventually help your brand in establishing itself in the market.
• By initiating your own website, you can construct your small online store. You must find out ways to promote your bindi making business from home as branding would be a great medium to make your business reach up to a maximum number of people.
• Give your nod to online selling strategy.
• You can advertise your product via local channels or take the help of retailer to make your products reach the hands of customers.

Summing Up

Bindi making business in India has grabbed the eyeballs of many women and small-scale entrepreneurs due to the ever-increasing demand for colorful and designer bindi. After the successful outcomes from the business, many people engrossed in the bindi manufacturing business have expanded their businesses and initiated bindi making units.

One of the most significant features linked with this form of business is that this business can be started easily with fewer complexities. At Aatmnirbhar Sena, we are encouraging young male and female entrepreneurs to commence their business and contribute their part in the progress of the self-reliant India mission.